The North Staffordshire Smoking Cessation in Pregnancy programme has been identified as a "best practice case study" in "Meeting Department of Health smoking cessation targets Recommendations for primary care trusts" The factors for success include:

• One-to-one, multi-session, intensive support in the home
• Access to the full product range of NRT
• Sustained support to reduce relapse
• Staff commitment
• Support for partners and wider family members